Digital Marketing
In today’s ever-changing marketing landscape, it is critical for a company to incorporate digital marketing activities into its entire marketing plan. Students in this course will investigate the creation, production, and implementation of digital-marketing delivery techniques such as email marketing, web-based marketing, search engine optimization (SEO), digital advertising, and social media. The course will provide methods for accurately measuring and evaluating the performance of digital-marketing initiatives aimed at improving the consumer experience. New trends and important possibilities for innovation will also be covered.
What's included?
7 Chapters
1 Certification
340 Questions
25 Video
32 PDF
Become a Strategist
You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing
Personal brand
You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
